This exercise helps me understand the physical thing(s) that carry the feeling of your brand. Each decision maker can fill this out to send their own list, but it’s not required.
Think about the person who just walked in. When they see your brand for the first time — what should they feel in the first three seconds?
—what would it sound like? Not what it would say. How it would say it. You may select more than one.
We're not designing against your competition — we're designing so the right person can find you. Who else serves the same person? What does their brand look like? What are they saying.
Yes ten. Don’t overthink it. Write down every physical thing that carries the feeling of this brand, but no more than 10 nouns.Persons, places, or things, not verbs, not adjectives. Each decision maker sends their list separately, but is not required to.